By Deirdre Carroll: Senior Editor

   
LONDON— Pq Eyewear designed by Ron Arad has launched worldwide. The brand is called Pq because the letters are next to each other in the alphabet, they mirror each other, and together they represent the shape of a pair glasses.

According to the company, individuality is a big part of Pq. The A-Frame collection features both sun and optical styles with an adjustable A-shaped wire bridge that allows the wearer to narrow or widen it.

Quality is another big part, the company added. Pq frames won’t yellow in UV light and won’t crack or break over time. Additionally, the wire that forms the A-shape also forms the sprung hinges so that the glasses close naturally when removed.

Sculpted from a single block of material, the Corbs styles are inspired by vertebrae with a pin and socket-less hinge that is flat on the outside and slatted on the inside so the arms bend inward when off the face. The lenses are set at the back of the frame to draw attention to the substantial single piece design, with some versions featuring vertical colored layers to mark out the slats of the “vertebrae.”

Dispenser Price Guide: $$$$$ ■

dcarroll@jobson.com