By Bob Main, CLICK Contributor
Thursday, June 11, 2015 10:08 AM
If your practice relies on patients that value quality over price, this first bit of data should make you happy. Some 52 percent of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28 percent who make their selection based on other factors like location and price.
By Bob Main
Monday, January 5, 2015 12:00 AM
Digital communication is becoming more visual every day. And the power of video to help communicate about your practice is another way you can more dynamically convey your expertise to current and prospective patients.
By Bob Main
Tuesday, December 9, 2014 11:00 AM
Digital communication is becoming more visual every day. And the power of video to help communicate about your practice is another way you can more dynamically convey your expertise to current and prospective patients.
By Bob Main
Monday, November 24, 2014 3:30 PM
The thought of creating a video can be a scary concept and a daunting task, especially to someone who has never done it. But the positive impact video can have within your website and Facebook page can be significant.
By Bob Main, FNAO
Wednesday, February 13, 2013 2:18 AM
In the lightning-quick digital media realm, many eyecare professionals are still just getting started and can feel stumped about how to improve their web presence.
By Bob Main, FNAO
Wednesday, January 30, 2013 2:18 AM
What is your practice doing to meet the changing online shopping habits of consumers (a.k.a. your patients)? If your practice is like most, the answer is, "not much." Many ECPs are still trying to "figure it out." Nobody taught you how to grow a practice using the internet and social media in school, so where do you start?
By Bob Main
Friday, November 11, 2011 10:01 AM
Building and managing a Facebook page for your ECP practice or
optical company can seem confusing and overwhelming. But it doesn't
really need to be. There are a few simple guidelines to keep in mind
when building your Facebook page that will make it a winning site that
can be used as a powerful tool to help grow your optical
practice/business. Here are five things you definitely want to avoid.
By Bob Main
Wednesday, June 15, 2011 2:45 PM
What the heck is a "Blockbuster Syndrome"? Before you totally dismiss
this article, please read on. You might be surprised how much the
average ECP practice has in common with the once behemoth movie rental
company, Blockbuster. We can learn a lot from their rise and fall.
By Bob Main
Wednesday, May 25, 2011 4:00 PM
NEW YORK—As an Internet Practice Consultant, I constantly hear my clients say "I don't think I really get any business from my Facebook Page and I don't think it is worth the effort." Have you struggled with the same thought? What's up? Facebook is supposed to be this great marketing tool and you have a hard time seeing the benefit.