BUSINESS Altair Eyewear and Keep America Beautiful Renew National Partnership By Staff Wednesday, March 22, 2023 12:18 AM NEW YORK—Altair Eyewear, a division of Marchon Eyewear and a subsidiary of VSP Vision, and Keep America Beautiful (KAB) have announced the renewal of a national partnership to support the Great American Cleanup, raising awareness and reducing the impact humans have on our planet. The Great American Cleanup is celebrating its 25th anniversary this year, and aims to unify and beautify communities across the country in a grassroots spring cleaning movement. Altair and KAB first partnered in 2022 and will continue to heighten recycling and sustainability efforts by educating and engaging consumers to raise awareness and support the campaign’s impact.In 2022, there were over 11,000 events and more than 208,000 volunteers and participants who recycled over 2.4 million pounds and disposed of over 14 million pounds of litter and debris.Altair’s marketing support will take a 360-degree approach via the company’s JOE by Joseph Abboud eyewear brand. JOE is the first brand from the Altair and Marchon portfolio to move forward with product that only includes sustainable materials. VSP Vision will track employee engagement in the program via “Hearts At Work,” an internal platform that supports employee giving and volunteering programs.Gabriele Bonapersona, chief brand officer for Marchon Eyewear, said, “We are thrilled to continue this partnership with Keep America Beautiful. The JOE by Joseph Abboud eyewear collection is a great fit for this cause with its commitment to creating frames with sustainable materials.”Noah Ullman, chief marketing officer for Keep America Beautiful, said, “Partnerships like this are what Keep America Beautiful is all about. Aligning VSP Vision and JOE by Joseph Abboud with programs like the Great America Cleanup provide needed resources for our national volunteer network and give organizations the ability to deliver true impact aligned with their environmental and community improvement goals.”For more information on this partnership, volunteering for the GAC, and how to donate visit the Keep America Beautiful website.