GREEN BAY, Wisc.—Cherry Optical Lab, a full-service, independent prescription lab based here, has formed a strategic partnership with Horizons Optical, an ophthalmic technology company headquartered in Barcelona, Spain. The alliance will enable Cherry Optical Lab to offer customers advanced products and services developed by Horizon Optical, including progressive lens surfaces, anti-reflective coatings, and retail solutions. “As president of Cherry Optical Lab, I am personally excited about this partnership, having witnessed the advanced technologies of Horizons in action earlier this year,” said Adam Cherry.

“We are committed to being a part of Horizons' dynamic and future-oriented vision and are eager to provide eyecare professionals with innovative solutions from an independent partner. Their new technology and products, such as the ThinMax lenses and Horizons' patented gaze dynamics technology called mimesys, which uses virtual technology and AI, will revolutionize the industry. We are sincerely interested in the future and the possibilities that lie ahead.”

Santiago Soler, CEO of Horizons Optical, remarked, “We are firmly convinced that strategic partnership with Cherry Optical Lab accelerates the implementation of new technologies in the U.S. market oriented towards a better quality of optical solutions and service. Horizons Optical aims to deliver a better vision to society in combination with an exciting in-store experience, and we are confident that Cherry Optical Lab is the perfect partner thanks to their commitment to optical quality, customer focus, and strategic vision.”

Horizons Optical opened a U.S. subsidiary near Dallas, Texas, in August, 2022, as VMAIL reported.