AARHUS, Denmark—Design Eyewear Group has announced the appointment of Jason Dopheide as VP of sales, effective May 2, 2023. In this role, Dopheide will be responsible for the company’s activities in North America and reporting to the Group CEO Lars Flyvholm in Denmark. Dopheide joins the Group with strong industry experience; most recently he spent almost seven years as a national sales director, USA at Morel. Dopheide replaces Jonathon Berke, who has been Design Eyewear Group for six and a half years.

 Jason Dopheide.
After a mutual agreement, Berke will depart the company in early June. He began handing responsibility over to Dopheide in May. Flyvholm said, “We wish to thank Jonathon for his great contribution, wish him well, and we welcome Jason to Design Eyewear Group.”