BUSINESS I-deal Optics and Rafaella Announce Renewed License Agreement By Staff Wednesday, February 7, 2024 12:15 AM TROY, Mich. and NEW YORK—I-deal Optics Holdings, Inc. and Rafaella, a division of Perry Ellis International, have announced a multi-year extension of their license agreement granting I-deal Optics the rights to design, produce and distribute sun and prescription eyewear under the Rafaella brand through Dec. 31, 2026. The Rafaella Eyewear collection is crafted using handmade acetate and stainless steel, as well as polarized sunglasses. I-deal Optics has held the eyewear license since 2018. Michael Feldman, president and CEO of I-deal Optics, said, “As with the apparel, our customers love impeccable styling, colors and fit for their eyewear needs. This made Rafaella the perfect choice to partner with.”