NORWALK, Conn.—IDOC’s Marketing Services, originally launched in 2020, has rebranded to Optometry Marketing Services and revamped its portfolio to be more accessible and valuable to all independent optometrists, regardless of affiliation. The team, led by Maddie Langston, has expanded to meet the needs of clients. Each account has a dedicated strategist that can help define marketing priorities and create a plan of action to achieve the goals of the practice. The team focuses exclusively on optometry marketing, so they are well equipped to handle the unique challenges ODs face and have a deep understanding of the services and products provided in eyecare practices, according to IDOC.

Three digital marketing plans are available and each one is tailored to help independent owners achieve their vision:

Impress: This plan is focused on modernizing the practice’s website and online presence with a website redesign and SEO optimization.

Grow: This plan aims to help expand the patient base and boost revenue with the same features as the impress package as well as custom blog posts, google ads management, graphic design services and monthly marketing reports.

Dominate: This plan is for the practice that wants to control the local market and be visible across all channels. All features of the impress and grow plans are included as well as organic social posts and paid ads for both Facebook and Instagram accounts.

If practices are unsure of which plan would suit their needs best, they are able to get a complete overview of their website and local SEO performance, including search rankings, local listings, online reputation, on-site SEO and social media through a free website audit.

Dr. Ansel Johnson, an early adopter of Optometry Marketing Services, noted, “We started using the Google Ads services to enhance our online and social media presence. I was apprehensive at first because I was aware that done incorrectly this can be a costly experiment in marketing. Since we started, our total number of new patients in the practice year-to-date has increased 48 percent over the prior year. Our percentage of new patients compared to established clientele has grown 7 percent, which is harder to do for a long-established practice. It has been a game-changer for my practice in new patient growth.”

This service is available to independent ODs who want to boost their marketing efforts. For more information contact the team here.