Micah Richards wearing Lucyd smart eyewear. Image courtesy of Innovative Eyewear, Inc.

MIAMI—Innovative Eyewear, Inc. (NASDAQ: LUCYW), the developer of ChatGPT smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, has announced the signing of Micah Richards as an official brand ambassador. Richards is a former England International footballer, turned broadcaster, currently working for Sky Sports, CBS Sports and BBC Sport while also a co-host of "The Rest Is Football," a U.K. podcast. Richards began his senior career with Manchester City, for whom he would make 245 appearances, during a period that included winning the club's first ever Premier League title in 2012 following the FA Cup a year prior.

As well as representing England from 2006-2012, Richards also played for the Great Britain team at the 2012 London Summer Olympics.

"Few 21st century soccer personalities are as entertaining and popular as Micah," said Innovative Eyewear CEO Harrison Gross. "His energetic personality and love for sport complements the Lucyd brand. We are thrilled to work with him to share our mission of safe and seamless smart eyewear worldwide. We believe Micah will help us reach new athletes and sports fans and increase our brand awareness."

Richards added, "These days, when people are spending more time than ever in front of their phones, TVs and computers, active lifestyle products like Lucyd eyewear are critically important. I am excited to partner with Innovative Eyewear to advance a new generation of smart glasses that enhance almost any physical activity with seamless open-ear audio and ChatGPT, all while protecting and correcting your vision."