NEW YORK—LensCrafters announced today that Golden Globe award-winning actress and producer Sharon Stone is the face of the brand’s new 2022 “Your Eyes First” communications campaigns. The two-year, 360-degree campaign will include a new television spot, airing today, as well as digital touchpoints featured within LensCrafters stores, on LensCrafters.com and across the company’s marketing channels. The “Your Eyes First” campaign spotlights the LensCrafters experience and focuses on new spring designer eyewear collections, premium eyecare and style.

Stone said, “LensCrafters has always been and continues to be a respected and recognized leader in the industry, providing vital vision care to so many. Eyewear has become not only a vision solution for me, but an empowering outlet to show my personality and creativity as an accessory. I am thrilled to partner with the brand for the ‘Your Eyes First’ campaigns demonstrating that the right pair of glasses can provide a fresh twist to elevate your style while taking your overall health into account. From getting an eye exam to being fitted for new frames with lenses tailored for my vision needs, LensCrafters provides a personalized, elevated experience.”

Alfonso Cerullo, general manager, LensCrafters, said, “Eye health is an essential part of everyday life and eyewear plays a leading role in individual style and expression. We are excited to communicate our efforts and offerings with style icon Sharon Stone. The new campaign featuring Ms. Stone will further underscore our brand value proposition that LensCrafters is committed to being the trusted optical retailer for customers and patients that want a comprehensive, high quality eyecare and eyewear experience in the communities we serve.”

Photographer Michael Muller shot the campaign, while film producer, writer and director Jeff Tomsic shot the television commercial. Stone wears a selection of sophisticated new styles from LensCrafters’ latest designer collections, including new optical frame releases from Ray-Ban, Dolce & Gabbana and Prada. In addition, the best-selling Ray-Ban Round model will be offered in an exclusive black and silver color combination only available at LensCrafters.

““The versatile assortment of frames I wear in the campaign appeal to the latest spring trends yet remain timeless, aligning perfectly with my personal style. From a classic round frame to bold, cat eye shapes, there is truly the perfect frame to suit everyone’s style at LensCrafters,” said Stone.