LONGARONE and MILAN, Italy—Marcolin and K-Way, a French brand currently owned by Turin-based group BasicNet, announced they have signed an exclusive licensing agreement for the design, production and worldwide distribution of K-Way brand sunglasses, optical frames, ski goggles and eyewear for kids. The partnership officially begins on January 1, 2025, and will last six years, until December 31, 2030, according to the announcement. The K-Way SS25 eyewear collections, the first to be produced by Marcolin, will be presented in early 2025 to then become available worldwide by distribution through a network of selected stores.

In a statement, Marcolin said, “The new agreement and resulting collaboration with a brand that has always perfectly combined a sports spirit with a fashion attitude, will allow Marcolin to further expand its license portfolio and reinforce its presence in the lifestyle segment.”

Founded in Paris in 1965, K-Way is best known for its rain jackets and is one of the brands owned by BasicNet SpA, a company that also owns Kappa, Robe di Kappa, JesusJeans, Superga, Sabelt, Briko and Sebago, the announcement stated. BasicNet operates worldwide through a network of entrepreneurs who, under license, produce or distribute products to group brands. BasicNet provides them with R&D, product industrialization and global marketing services, and all business processes take place through the internet. Turin-based BasicNet has been listed on the Italian Stock Exchange since 1999.