MILAN—Mido 2023 has announced its new communication campaign, “Frames.” Creative director Max Galli leads the campaign in partnership with Mixer Group; the campaign presents an authentic vision statement with an intercultural and inclusive approach. “Frames,” which centers eyewear and uses it to create metaphors for style and personality, stars four individuals, who will be revealed each month from now through December 15. Each of these stars embody Mido’s underlying principles of contemporaneity, culture, fashion and beauty.

In addition, Mido has unveiled a new tagline to accompany the campaign. “The Eyewear State of the Art,” reasserts Mido’s position as a leading eyewear show, where visitors experience both the present and future of eyewear alongside the global supply chain.
Mido 2023 is scheduled for Feb. 4 through 6, 2023 at Fiera Milano Rho. For updated news, including notice of when registration will open, visit and the official social channels Instagram @mido_exhibition, Facebook @MIDOExhibition, Twitter @MIDOExhibition and LinkedIn.