2023 Mido award winners.

MILAN—On the second day of Mido, February 5, 2023, organizers celebrated a number of frame companies and optical shops at the show’s annual awards ceremony. The ceremony took place in the Fashion District square, honoring optical centers, the most sustainable booth and, new this year, the companies most actively engaged in sustainability. Mido 2023 organized its first CSE—Certified Sustainable Eyewear Award in partnership with ANFAO and Certottica to evaluate sustainability in the eyewear sector at an international level.

A jury of experts assessed the nominated products based on detailed criteria in relation to their environmental and social impact, taking into consideration the product's entire life cycle: recycling of materials, reduction of consumption in production and distribution processes, best use of the supply chain, elimination of waste, level of recyclability and use of renewable energy.

This year’s winners at Mido 2023 are:

● CSE Award Sunglasses Europe: NEUBAU EYEWEAR - NEUBAU (Austria)

● CSE Award Sunglasses Rest of the World: MITA EYEWEAR - Vision of Tomorrow (USA)

● CSE Award Frames Europe: EYEWEAR 4 YOU - LLEXAN ITALIA (Italy)

● CSE Award Frames Rest of the World: MONOGRAM EYEWEAR (United Arab Emirates)

● CSE Award Cases Europe: ECO - MODO EYEWEAR (Italy)

● CSE Award Cases Rest of the World: KARUN EYEWEAR - KARUN (Spain)

Winner of the Bestore Design 2023 award was OTTICA BUX (Altamura) by Sabino Bux, that was chosen for the incredible mix of elements and staging, the perfect balance between elegance, luxury, art and craftsmanship, and for details linking the worlds of eyewear and music.

The Bestore Innovation 2023 award was given to MEGAOPTIKA (Lviv - Ukraine), by Taras Proniv, which distinguished itself through resourceful entrepreneurship. It combines the treatment of ophthalmic diseases, advanced diagnostics and a wide range of products, working in extremely risky conditions due to the ongoing conflict.

Finally, the Stand Up For Green award for the most sustainable booth was assigned to Marchon Italia for its modularity, reusability, and the minimum space occupied by furnishings, which translates to reduced shipping impact.

Giovanni Vitaloni, president of Mido and ANFAO said, “We are extremely satisfied with the turnout and success of the event so far… Mido is the reference point for the eyewear sector and is therefore essential for us and, above all, for the entire supply chain. When you enter one of the pavilions today, you immediately find yourself surrounded by an atmosphere of great enthusiasm as you discover the many brands present, breathe in the unique atmosphere and have the opportunity to meet internationally renowned personalities.”

Mido concluded on February 6, 2023.