MUNICH—As opti show organizers gear up for the 2024 edition of the trade show, scheduled for January 12 through 14 in Munich, Germany, they have announced the launch of opti Connect, a digital networking platform that will allow year-round interaction between visitors and exhibitors. The platform also offers targeted trade show planning, as well as personalized and interactive functions to bolster the exchange between exhibitors and visitors, extending it beyond the show itself, according to an announcement.

With opti Connect, exhibitors can draw attention to their company, attract the right visitors, generate new business contacts and accurately measure the effectiveness of their marketing objectives. On the platform, their products and brands are presented with images, videos and texts and provide an insight into what they will show on site even before the trade fair begins.

Smart algorithms enable personalized e-mail updates for visitors who are interested in specific products or services. In addition, the algorithms rank the content according to visitor interest. This provides exhibitors with relevant real time key figures about their content’s performance as well as with significantly more transparency about the value of their trade show participation thanks to features on leads, contacts and ticket inquiries.

For visitors, opti Connect allows them to filter categories and topics according to their interests and find relevant exhibitor content more quickly. In addition, they can follow focus topics and companies and plan their trade show participation in advance in a more targeted manner. Based on their individual interests, visitors will then find personalized recommendations for their visit in their e-mail inbox with contributions from exhibitors.

The integrated search function supports visitors to find matching exhibitors, contributions and program items, for which they can register with just one click. In addition, the watch list and interactive hall plans make it easier to plan a visit to the trade show, and visitors can use these to create their personalized trade fair tours. With the contact feature, trade show visitors can network online with other registered users to meet them at the trade show in person.

Cathleen Kabashi, head of opti, said, “We see trade shows as places of exchange that set trends and connect people. Our vision is to make opti a year-round platform promoting high-quality contacts. Exhibitors can use their digital presence on opti Connect to reach their target group even more precisely and increase the marketing value of their participation.”

opti Connect is available to use now. Trade show attendees can register free of charge at