Jamie Cassidy
BOULDER, Co—Treehouse Eyes has announced that industry veteran Jamie Cassidy has joined the company as VP, business development, to lead its aggressive growth acceleration plans. Cassidy has held leadership roles at CIBA Vision, Vision Source, the Power Practice and, most recently, as VP of business development and member support at Smile Source, which she helped grow to over 800 locations. In addition, Treehouse Eyes announced the addition of its 50th U.S. location, more than doubling its footprint in just the last year.

Matt Oerding, Treehouse Eyes CEO, said, “It is exciting to hit this milestone of 50 U.S. locations in 18 states, because it allows us to help so many more myopic kids and continue to invest in new tools to help our partner doctors combat childhood myopia. As the pioneers in myopia management and the largest company in the country, we’ve seen explosive growth over the last year.

"We have an unequivocally proven model that provides a comprehensive solution for eye doctors to really drive myopia management and become the experts in their communities. Given our growth, adding Jamie to our leadership team will allow us to continue to capitalize on our leadership position in the industry. Jamie is a proven leader with deep expertise in eyecare and dental, and specifically with growing multi-unit models like ours.”

Cassidy said, "I’m so impressed by what Treehouse Eyes has built in such a short time, and excited to help lead the next phase of growth. I’m passionate about partnering with practice owners to grow their businesses and make a difference for their patients. Childhood myopia is a growing epidemic and we are just scratching the surface in terms of addressing it.”