NEW YORK—Tura Inc., a part of the UK-based Inspecs Group, announced that it has entered into a multi-year distribution agreement with Barbour, the British heritage and lifestyle brand, to introduce Barbour Eyewear to the North American market starting in January 2024. Barbour was first established in 1894 in South Shields in the North East of England, and is today renowned for its waxed cotton jackets, quilted coats, clothing, accessories and footwear. This partnership marries Tura’s distribution expertise with Barbour’s contemporary collections catering to a range of lifestyles.

The Barbour Eyewear collection will feature styles for both men and women and will be available in early 2024 at selected optical retailers across North America.

Scott Sennett, president and CEO of Tura, Inc., said, “We are incredibly excited to partner with this legendary brand. Barbour’s commitment to quality, functionality and distinctive British styling aligns seamlessly with Tura’s values and vision for the North American eyewear market.”

David Godfrey, regional manager distributor markets, EMEA and licensing, Barbour, said, “We are delighted to be working with Tura to launch Barbour eyewear into our second largest market, North America. The Barbour brand enjoys great support from our U.S. trade and end consumer base, and we are confident that eyewear will enjoy the same success.”