NEW YORK—From the Silent Generation to Generation Alpha, consumer attitudes and priorities are consistently shifting as retailers attempt to gain a handle on what makes each group tick and what is important to them when searching for new products. Consumers as young as 10 years and under (Gen Alpha) have their own set of purchasing criteria, such as influencers on social media, while Millennials may presently represent the most powerful and influential consumer group overall.

Generation Alpha, Generation Z, Millennials, Generation X, Baby Boomers, and the Silent Generation. All of these groups have their own unique beliefs and characteristics which are reflected in their purchasing decisions.

For this feature titled, "The Consumer Now," Vision Monday tapped into the latest consumer research for insights into today’s consumers and reached out to a range of ECPs to get their thoughts on what makes today’s consumer groups tick. Read more about it here.