Zeiss Vision Care's futuristic new store design. 
HEBRON, Ky.—Zeiss Vision Care is offering eyecare professionals a vision of the future with a new showroom and optical store concept that puts the Zeiss brand front and center. The company, which recently relocated its U.S. headquarters from San Diego, Calif. to Hebron, Ky., is expanding its footprint here with the opening today of a new, 2,500-square foot Zeiss Vision Center showroom and optical store concept. The showroom will exhibit the architectural design of a Zeiss Vision Center, including Zeiss diagnostic equipment, and Zeiss Consumer Optics products, which are also sold at many Zeiss Vision Centers.

Visitors will also be able to learn more about Zeiss’ contribution to optical innovation throughout history in a dedicated educational space. Zeiss will invite eyecare professionals to visit the Customer Experience Center to learn more about how they can open their own Zeiss Vision Center and make a more lasting impression on their patients.
Describing the new facilities, Zeiss said that its Zeiss Vision Centers provide patients with “a unique and engaging vision-centric shopping experience, combining eye exam, lens consultation and frame selection in a seamless patient-journey.” There are already over 200 Zeiss Vision Center stores worldwide, each one operated and owned by independent practitioners, the company noted.

“Our Zeiss Vision Center showroom helps both independent eyecare professionals and consumers alike understand how Zeiss can help them offer a superlative patient experience that creates a sense of ‘wow’ and wonder,” said Andrew Hyncik, head of marketing at Zeiss Vision Care U.S. “We look forward to welcoming guests to visit and learn more about our vision for the optical stores of the future.”