NORWALK, Conn.—IDOC has launched a new member benefit: access to managed care consulting with Jenna Armitage, who joins IDOC in a managed care consultant role offering support to ODs as they navigate the ever-changing landscape of medical insurance and managed care plans, according to an announcement this week. Armitage joins IDOC with six years of management experience across multiple independent practices. She holds an MBA in health care management, and her experience has given her a wide breadth of knowledge from which she can draw on to support IDOC members in understanding how best to navigate and manage medical insurance and managed care plans in an industry that is always shifting.

“We hear often that health insurance and vision care plans continue to be one of the most complex areas of practice management for ODs,” said Dave Brown, IDOC’s chief executive officer. “That’s why we’re thrilled to introduce this new member benefit. Our members can now consult with Jenna, our dedicated managed care consultant, to gain clarity and support in real time.”

With this new member benefit, IDOC members will receive support in:

  • Maximizing managed care plans for profit

  • Accounts receivable management

  • Setting fee schedules

  • Credentialing

  • Billing and coding
The new Managed Care Consulting benefit is extended to all Advisor and Select Members. IDOC said it is pleased to continue “empowering the independent optometry community with resources that optimize success in practice ownership, including the launch of a full suite of hands-on practice management services.”

Among the suite of hands-on services is IDOC’s Books & Benchmarks, a monthly service that provides timely financial statements, error-free bookkeeping, expert payroll management and key industry benchmarks designed to equip ODs with the right tools to fully understand the financial health of their practice, measure performance and identify key business opportunities.

To learn more about IDOC’s services, membership levels, and benefits, visit