BUSINESS: Associations Professional Eye Care Associates of America Names Michael Freiburghouse as Chief Financial Officer By Staff Monday, June 13, 2022 12:15 AM Michael Freiburghouse.BOCA RATON, Fla.—Professional Eye Care Associates of America (PECAA), a leading purchasing and business solutions partner to independent eyecare professionals (IECPs) nationwide, has announced that Michael Freiburghouse has been promoted to the role of chief financial officer. He will be responsible for the oversight and management of all aspects of the company’s financial activities, according to an announcement. Freiburghouse joined Healthy Eyes Advantage (HEA) in March 2021 as vice president of finance, shortly before HEA’s acquisition of PECAA.The merged companies recently rebranded as PECAA and debuted an integrated program offering, PECAA Max, which represents a breakthrough for the independent eyecare community by combining the benefits of an eyecare buying group and a doctor alliance into a single membership. “It is incredibly exciting to be part of a company that not only has a rich history of success, but also has tremendous potential with the breakthrough offering of PECAA Max,” Freiburghouse said. “I am honored to have the privilege of serving PECAA members, vendor partners, colleagues and investors in this new role.” “Since joining our team last year, Michael’s vast experience and energy has positively impacted our organization, including the successful integration of the two companies,” PECAA chairman and chief executive officer Jim McGrann said. “We are fortunate to have Michael’s talents in this key role, and his knowledge and expertise will be crucial to growing and sustaining productive partnerships with our members and strategic vendor partners alike.” Prior to joining PECAA, Freiburghouse held roles with Logitix and Kaufman Rossin & Co., both located here in Boca Raton. Freiburghouse earned his Bachelor of Science degree in Accounting, cum laude; a Bachelor of Science degree in Finance, cum laude; and a Master of Accounting degree, all from Florida State University in Tallahassee, Fla. He is a licensed Certified Public Accountant in the state of Florida.