NEW YORK—Vision Monday has debuted a new e-newsletter, Going Green, which will be issued twice a month and focus on sustainability trends and tactics for ECPs. The newsletter will also be connected to a dedicated new website special section for Going Green. The features in the section will supplement VMAIL and VM's ongoing news coverage of developments in environmental initiatives, materials developments and other programs from companies across the eyecare, eyewear and vision care space.

Exclusive content within Going Green will include features on: In-Office Initiatives: how ECPs are implementing sustainable goals inside their practice or optical shop; Material Mindset: insights and information about materials and processes being used to develop sustainable products and services; GREEN Lines: new collections and product intros; and DETAILS Matter: What's the right terminology for defining and explaining sustainability products and services.

Initial stories include a look at how Seek Eye Care, in Victoria, Minn. has escalated its involvement with green practices and is telling stories behind the brands, viewing their support of sustainability as a way of building relationships in their community.

There are details from a new survey of consumer attitudes, by Blue Yonder a supply chain solutions firm, which underscores how consumers remain invested in eco-conscious practices, despite budgetary concerns.

Visitors can visit the new site and landing page to see the latest stories and learn more about Going Green.