GREEN Lines

Costa Completes PRO Series With Launch of Whitetip PRO

By Staff
Wednesday, April 10, 2024 8:20 AM What’s New: Costa Sunglasses is redesigning a legacy favorite with the launch of Whitetip PRO. This launch diversifies the PRO portfolio, which now includes a variety of styles and fits across the brand’s most technical line of products.

Satisloh Launches New Lens Cleaning System Hydra-Brush-4

By Staff
Wednesday, April 10, 2024 8:15 AM What’s New: Satisloh has launched their newest lens cleaning system, the Hydra-Brush-4, to the North American market. The unit is a fully automated, four-stage system that cleans and dries both sides of more than 200 lenses per hour.

Modstyle International Debuts ‘Project Green,’ a New Sustainable Brand

By Staff
Thursday, March 28, 2024 8:20 AM What’s New: Modstyle International has debuted Project Green, its newest brand designed for environmentally conscious individuals and practices.

Marchon’s Skaga Introduces Responsible Acetate Styles

By Staff
Thursday, March 28, 2024 8:15 AM What’s New: Skaga, from Marchon, is introducing two new advertising styles for Spring/Summer 2024.

Maison Lafont Presents Sunglasses Made With Creative Upcycling

By Staff
Monday, March 11, 2024 8:20 AM What’s New: Maison Lafont is debuting three new sun styles made with creative upcycling, a concept developed by designer Thomas Lafont.

Bollé Safety Debuts Recycled SWIFT Safety Glasses and Over-the-Glasses Goggle Collection

By Staff
Monday, March 11, 2024 8:15 AM What’s New: Bollé Safety has launched the SWIFT industrial collection, which includes safety glasses and over-the-glasses goggles intended to surpass the essential safety standard demands for the industrial workforce.

Altair Eyewear Presents New Cole Haan Eyewear Collection

By Staff
Monday, March 4, 2024 8:20 AM What’s New: Altair Eyewear is presenting the Spring/Summer 2024 Cole Haan eyewear collection. The new Cole Haan collection debuts six gender neutral optical styles and introduces sustainable materials as well as design details inspired by the brand’s leather goods and footwear. All six styles feature classic silhouettes and colorations inspired by Cole Haan’s signature ZERØGRAND collection.

Safilo Group and BOSS Introduce SS24 Optical Collection

By Staff
Monday, March 4, 2024 8:15 AM What’s New: Safilo Group and BOSS are presenting the Spring/Summer 2024 BOSS eyewear collection. For Spring/Summer 2024, BOSS Eyewear is showcased by British singer and actress Suki Waterhouse, Italian tennis player Matteo Berrettini, and South Korean actor Lee Minho.

BMW Eyewear Presents Bio-Acetate Styles

By Staff
Wednesday, February 14, 2024 8:20 AM What’s New: BMW Eyewear, from Marcolin, is presenting its 2024 collection which include bio-acetate styles BW5080-H and BW0056-H.

Versace Eyewear Launches Newest Men’s Collection Featuring Sustainable Styles and a Campaign Starring Dwyane Wade

By Staff
Wednesday, February 14, 2024 8:15 AM What’s New: Versace Eyewear, from EssilorLuxottica, and NBA champion Dwyane Wade continue their relationship with Wade as the face of Versace eyewear, wearing sunglasses and optical styles from the latest men’s collection.

Eastman, Swiss Eyewear Group Collaborate to Present INVU 10th Anniversary Collection With Tritan Renew

By Staff
Wednesday, January 31, 2024 8:20 AM What’s New: Eastman and Swiss Eyewear Group (SEG) have announced a partnership to celebrate the 10th anniversary of SEG’s INVU eyewear collection. This collection features Eastman Tritan Renew in all frames.

Tree Spectacles Debuts Elysian Collection

By Staff
Wednesday, January 31, 2024 8:15 AM What’s New: Tree Spectacles is debuting the Elysian collection, its newest collection which will launch at Mido 2024. The Elysian collection debuts nine new models: Amelia, Cruz, Clodia, Elide, Gary, Greta, Karen, Litta and Seyton. All are offered in multiple colorways, with each style designed to feel sophisticated, modern, minimalist and elegant all at once.

Tura Debuts Barbour in U.S. Featuring Plant-Based Acetate

By Staff
Wednesday, January 24, 2024 8:20 AM What’s New: In partnership with Tura, Barbour is launching its new eyewear collection in the U.S.

GIGI Studios Presents SS24 ICONS Bio Acetate Collection

By Staff
Wednesday, January 24, 2024 8:15 AM What’s New: GIGI Studios is presenting the Spring/Summer 2024 release of its ICONS collection, including both sun and optical styles.

Vava Eyewear Launches Sustainable Autumn/Winter 2023 Optical Collection

By Staff
Thursday, December 28, 2023 8:20 AM What’s New: Vava Eyewear is launching its Autumn/Winter 2023 optical collection.