BUSINESS: ICYMI Eyemart Express Plans to Reopen 72 Select Stores to Provide Essential Eyecare By Staff Friday, May 1, 2020 10:12 AM DALLAS—Eyemart Express, a leading national optical retailer, is announcing today that it will resume operations to serve essential eyecare needs at 72 select stores on Monday, May 4. “With safety at the forefront, the decision to open was informed by guidance from the Centers for Disease Control and Prevention (CDC), medical experts, and multi-level government directives,” Eyemart Express said in its announcement. The optical retailer said it also analyzed local-level COVID-19 cases and consulted with the company’s local store associates and affiliate doctors in order to keep all parties safe while providing an essential service.As part of the reopening and safety initiatives, Eyemart Express said it will introduce enhanced safety protocols, including checking associates’ temperatures, providing protective equipment, and limiting the number of customers in stores at the same time, to give peace of mind while shopping for affordable and high-quality eyewear. A complete overview of all the steps the optical retailer is taking regarding safety can be viewed at eyemartexpress.com/covid. “We are pleased to begin moving forward with a continued focus on safety,” Eyemart Express chief executive officer Michael Bender said in the announcement. “We are ready to return to serving local communities by helping people see clearly. We recognize our same-day glasses and accessible price points are even more important for our customers to maintain their vision at this time.”Eyemart Express said that it “aims to open all 218 stores by early June.”In the meantime, the optical retailer said it will continue monitoring recommendations from the CDC and medical experts and will “open additional locations as soon as it is safe to do so.” Information regarding specific Eyemart Express stores can be found at eyemartexpress.com/get-glasses.Customers who wish to continue minimizing contact outside of their homes can easily update their prescription and shop for new and affordable glasses and prescription sunglasses through the optical retailer’s website.“We appreciate the overwhelming support from our store teams and customers as we navigate this path to a ‘new normal’ together,” Bender said.