NEW YORK—Millennials are widely viewed as difficult targets for advertisers. It’s no secret that marketers are worried these young adults are not receptive to their messages. At eMarketer’s Attention! 2015 event in October, Buzz Marketing Group’s CEO Tina Wells led a panel on how to deal with the issue, and a few themes emerged.

“Millennials don’t follow the rules of marketing,” said Kathryn Minshew, founder of TheMuse, an online career resource.

For more tips from experts on this generation and tips on how to reach them, read the full story.