National Optometric Association and Transition Optical Publish Insights from 2016 Multicultural Millennial Panel

By Staff
Monday, December 12, 2016 12:18 AM PINELLAS PARK, Fla.—The National Optometric Association (NOA) and Transitions Optical Inc. have released an educational paper “Eyes on Millennials: The Most Culturally Diverse Generation” which touches on highlights from a panel, “Multicultural Millennial Matters” which took place during NOA’s 2016 Annual Convention in Chicago.

Data Shows Millennials Are Moving Where the Money Is

By Staff
Monday, November 28, 2016 12:15 AM NEW YORK—In new report under the research and analysis section of which sought to chart Millennial growth in cities across the U.S. found that many 18 to 34 years olds are moving away from popular metropolitan cities like New York and Los Angeles and settling into metro cities closer to the interior of the country.

Doubt, Debt and the Digital Native

By Jamie Wilson
Monday, August 29, 2016 12:00 AM
NEW YORK—We’ve been talking about Millennials for some time now. From the Millennial Manscape and the Millennial Mom to this generation entering the workplace and of course how to engage them as buyers. And if we’ve learned anything about Millennials it’s that they are very different from the generations that came before them, often straying from the traditional path.

Making the Millennial Connection

By Staff
Wednesday, June 15, 2016 7:15 PM Much of Millennial coverage has focused on getting to know these digital natives to better figure out what they like and what they want. Now it’s time to zone in on what they need. From “starter progressives” to relieve Digital Eye Strain to connecting Millennials with the right solutions that help combat Blue Light, a little re-education is required to better approach these needs.

Digital Distraction in the Workplace

By Staff
Wednesday, June 15, 2016 7:10 PM

It should be apparent by now just how tech savvy Millennials are. They aren’t dubbed digital natives for no reason. While being able to navigate technology can be a blessing, being too connected can also pose major downsides.

Millennials: Only in Your Dreams

By Staff
Wednesday, June 15, 2016 7:05 PM
We’ve spent a lot of time dissecting Millennials with regard to their mindset, likes, dislikes and habits, but are Millennials even real? “Sure, the demographic group exists as an amorphous bloc. But you are as likely to come upon an archetypal Millennial as you are to run into Joe Sixpack or be invited to a barbeque at the median American household,” Farhad Manjoo writes in his New York Times article.

Digital Eye Strain and Digital Natives

By Staff
Sunday, May 15, 2016 9:45 AM

NEW YORK—While The Vision Council’s newly released Digital Eye Strain Report focused on multiple age groups, their research shed some light on those constantly connected Millennials.

Top Jobs for Millennials

By Staff
Sunday, May 15, 2016 9:40 AM For Millennials, emerging into adulthood and navigating the job market can be a tough task, especially when taking into account factors such as the cost of living coupled with high student loans and Millennials trying to maintain a sense of purpose.

Tips on Retaining Your Millennial Work Force

By Staff
Sunday, May 15, 2016 9:30 AM Millennials are emerging onto the work scene in droves. While Gen X and Boomer employers see the benefits of having a Millennial work force, it can be hard to find a flow that works in a multigenerational office setting.

Millennials Might Not Be the Only Ones Glued to Their Phones

By Staff
Monday, April 11, 2016 12:00 PM

NEW YORK—While Millennials are often characterized as tech savvy and constantly glued to their phones, there’s a new debate arising that suggests their older counterparts aren’t off the hook when it comes to being connected.

Engaging the Millennial Buyer

By Staff
Thursday, March 10, 2016 2:40 PM

NEW YORK—Total Retail has released their guide, “Marketing to Millennials: Engaging a Generation of Visual Buyers,” which will help your practice in engaging those ever elusive Millennials. We all know how tech savvy and diverse the Millennial generation is, so it’s understandable that a one-size-fits all marketing strategy just won’t cut it.

Millennial Moms

By Staff
Monday, February 15, 2016 12:00 AM NEW YORK—Mothers have long made the majority of the buying decisions for their households. They currently hold 85 percent of purchasing power for their families… and it’s a lot of power. Parents currently spend $1 trillion each year on their offspring, not including college costs, and that figure is slated to grow in the coming years.

How Marketers Can Appeal to 20-Something Millennial Moms

By Deirdre Carroll
Monday, December 7, 2015 3:02 PM

NEW YORK—There's lots of discussion about how today's first-time moms are older than ever before. And while that's true, it's shifted the focus to the "older" end of millennial moms—women in their 30s. The result is that 20-something moms are less-commonly seen and spoken to in "mom communications."

Are Millennials Getting Your Messages?

By Deirdre Carroll
Monday, November 23, 2015 3:22 PM

NEW YORK—Millennials are widely viewed as difficult targets for advertisers. It’s no secret that marketers are worried these young adults are not receptive to their messages. At eMarketer’s Attention! 2015 event in October, Buzz Marketing Group’s CEO Tina Wells led a panel on how to deal with the issue, and a few themes emerged.

Millennials' Surprising Game Plan for Black Friday Shopping

By Deirdre Carroll
Monday, November 23, 2015 3:09 PM

NEW YORK—With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, Millennials are the most coveted demo.