DALLAS—According to the American Cancer Society, one in three people in the U.S. will develop cancer during their lifetime, and many companies have undertaken efforts to fund research into the disease. One of these is Eyemart Express, which once again this year is supporting cancer research with its support of the Stand Up To Cancer (SU2C) program. The nonprofit organization aims to make all cancer patients long-term survivors. At Eyemart Express, for every pair of SU2C glasses purchased from July 18 through Aug. 27 at the optical retailer, $5 will be donated to the important research cause.

Participating in the fundraiser is easy. Shoppers can visit any Eyemart Express store and have SU2C frames, exclusively made in collaboration with SU2C and Visual Eyes Eyewear, made into prescription glasses or sunglasses. The unisex collection accommodates a variety of personal styles, with an assortment of 22 frames ranging from bold, color-block designs to more traditional looking tortoise and metal frames.
A preview of the SU2C collection, with prices starting at $69.95, is available here.
"Cancer impacts so many families and communities,” Katy Hanson, Eyemart Express’s chief marketing officer, said. "Our fundraiser is an easy way to honor a loved one and contribute to the lifesaving research that Stand Up To Cancer does while keeping your eyes healthy."
Eyemart Express has pledged a $25,000 donation to the organization in honor of its seventh year hosting the in-store fundraiser. Over the years, the retailer has raised more than $689,000 with this dedicated collection for SU2C in partnership with Visual Eyes Eyewear, according to its announcement this week.
Eyemart Express ranks among the top optical retailers in the nation with its family of retail brands: Vision 4 Less, Visionmart Express, and Eyewear Express. The company has 236 stores in 42 states.