NEW YORK—RestoringVision is partnering with companies and brands to increase customer giving at the point-of-sale, unveiling its new Customer Giving How-To Guide, as announced at Wednesday’s VM Leadership Summit: "Insight, Unseen." The Customer Giving How-To Guide makes the case for companies to embrace and implement customer giving campaigns to advance their philanthropic giving, position their brands as social impact brands, and raise significant funds to help solve the global vision crisis that impacts 1 billion people worldwide who only need a pair of eyeglasses to restore their vision.

The guide provides eight steps brands can take to change the world, giving them the tools to partner with their customers to make a difference for people in need worldwide.

Now more than ever, customers expect companies to lead with purpose and are rewarding companies that do. 75 percent of U.S.-based customers believe companies must do more than just make money, they must positively impact society as well. Sixty-nine percent say they are less likely to support companies that do not have a CSR agenda, Restoring Vision pointed out.

Pelin Munis, Ph.D., CEO of RestoringVision, said, “People living in extreme poverty around the world are struggling with sight loss that can be immediately corrected with a pair of eyeglasses. However, over 1 billion people cannot access or afford the eyeglasses they need. Restoring vision for people in impoverished communities means raising funds to provide people with a vision screening and a pair of eyeglasses, restoring their ability to work, advance their education, wages, and so much more.

“A pair of eyeglasses provides freedom, hope, and opportunity, and can have infinite impacts on a person’s life. Companies that partner with their customers and employees in customer giving campaigns have the power to be vision champions for the 1 billion people in need across the globe today.”

Engaging in customer giving to help solve the global vision crisis benefits both the recipients of eyeglasses around the world and the culture of the company participating with impact on employee retention and satisfaction, attracting employees who are drawn to social purpose causes, reducing staff turnover and more. 

“RestoringVision is proud to provide eight steps to change the world for brands that are ready to take their CSR to the next level, and we look forward to the new partnerships that will come as a result of our new Customer Giving How-To Guide,” Munis said.

The guide also features a case study on one of RestoringVision's customer-giving partnerships with National Vision, Inc. and its brands, including America’s Best Contacts & Eyeglasses, Eyeglass World, and Vision Centers inside select Walmarts. Initiating customer giving at the point of sale helped fuel a significant increase in the company’s philanthropic giving.

To access RestoringVision’s Customer Giving How-To Guide, click here.

To speak with someone to implement customer giving at your company, contact the RestoringVision team at to schedule an initial conversation.

RestoringVision is a global nonprofit dedicated to ending the global vision crisis and is seeking more philanthropic partners to help raise much-needed funds.