EYECARE Boston Celtics' Coach Sam Cassell Partners With Zenni Optical for Debut 'Coach's Collection' Eyewear Line By Staff Monday, December 4, 2023 12:15 AM NOVATO, Calif.—Zenni Optical, a leading online eyewear retailer, has joined forces with Sam Cassell, former all-star point guard, three-time NBA champion and current Boston Celtics assistant coach, to release a game-changing lineup of eyewear, the "Sam Cassell Collection." Available only on Zenni Optical's website, the exclusive collection includes more than 50 signature frames that reflect the style of a winning NBA star with championship vision both on and off the court. The signature frames start at $6.95, remaining true to Zenni's mission to make prescription eyewear affordable and accessible to everyone. "A winning mindset comes from a crystal-clear vision of your goals, both on and off the court," said Cassell. "And sometimes, achieving that clarity means prioritizing your literal vision, which is why I'm excited to partner with Zenni, a brand dedicated to making eyewear accessible for all. I wanted the Sam Cassell Collection to represent that winning mentality, with my favorite styles channeling the swagger of an NBA star." The launch of the "Sam Cassell Collection" coincides with Zenni Optical being crowned the official eyewear partner of the Boston Celtics, part of a larger, multi-year partnership. As the team's official eyewear partner, Zenni branding will be featured prominently in TD Garden and across the team's digital marketing channels. In addition, Zenni will be the presenting partner of "First Look," the pre-game video feed of the players' tunnel, which will be displayed on the 4K center-hung scoreboard. Zenni will also sponsor an in-arena promotion titled "Lucky Row," through which game attendees will win prizes. "The Boston Celtics and Sam Cassell both have long legacies of success and a deep commitment to their communities that extends off the court," said Veronica Alcaro, VP of brand at Zenni. "For more than 20 years, Zenni has shared similar philanthropic values, committed to the mission of helping the world to see better and live better. By partnering with such an impactful organization, we are able to amplify our presence in Boston and ensure fans of Celtics Nation have access to a winning vision." This is the organization's fifth professional sports partnership, previously establishing relationships with other legacy franchises including teams such as the San Francisco 49ers and Columbus Crew. "It is a privilege to work alongside Zenni, one of the first online-only shops for affordable prescription glasses," said Ted Dalton, Boston Celtics chief partnership officer. "We remain committed to the Boston community, on and off the court, partnering with companies such as Zenni that have a shared value of helping those in need."