BERKELEY, Calif.—EnChroma, a creator of glasses for color blindness, announced that more than 160 organizations and influencers have committed to support International Color Blindness Awareness Month 2023. During September, EnChroma and major museums, universities, businesses, libraries, school districts, state and federal parks, tourism agencies, influencers, and Lions and Kiwanis Clubs, will band together to make social media posts, disseminate information, and engage in other activities to educate the public about color vision deficiency (“color blindness”), according to an announcement.

This year companies and organizations large and small from around the world representing a variety of fields have pledged their support. They include multinational corporations such as Honeywell Aerospace and Siemens Energy, the Centre Pompidou, the Georgia O’Keeffe Museum, Boston University, North Carolina State University, Friends of Kauai Wildlife Refuges, the Audubon Nature Institute, the Boy Scouts of America and the Atlanta Botanical Garden.

“That nearly four times the number of influencers and organizations are supporting this year’s color blindness awareness month demonstrates the growing recognition of color blindness’ prevalence and effects,” said Erik Ritchie, CEO of EnChroma. “We greatly appreciate that so many people and organizations are spotlighting color blindness in hopes it will spur educators, legislators and employers to take actions that mitigate the frustrations and challenges people with color vision deficiency experience every day.”

 
Color blindness affects one in 12 men (8 percent) and one in 200 women (.5 percent); 13 million in the U.S., 30 million in Europe and 350 million people worldwide. While people with normal color vision see over one million shades of color, those with color vision deficiency only see an estimated 10 percent of hues and shades. Common color confusions include green and yellow, gray and pink, purple and blue, and red can appear brown.

EnChroma encourages organizations, businesses and individuals to sign up here to commit to making at least one social media post, or undertaking any other activity to promote color blindness awareness in September, using any of the customizable images and templates located here. Participating organizations will receive two pairs of EnChroma glasses to give away to color blind students, customers, staff or visitors.