HORSHAM, Pa.—Medical Optometry America (MOA) is set to open its third new location in three years as the company expands its optometric model built around non-surgical medical eyecare services, the company said. The 5,000-square foot new eye health center will open March 1 in Horsham Pa. and Dr. Justin Sherman, OD, FAAO will be its medical director, serving the residents of the Hatboro/Horsham area, greater Bucks and Montgomery Counties and beyond. MOA’s corporate offices will also be moving to this new location.

“We are thrilled to be launching our third Eye Health Center as part of our continued cadence of rapid growth in response to the increasing need for medical eyecare services regionally and nationally,” said Ken Krieg, MOA's CEO.  “We are excited to work alongside Dr. Sherman to bring this new brand of eyecare to residents in the area. 

"The need for primary non-surgical medical eyecare is accelerating yet most patients, their primary care physicians, and other health professionals, are not fully aware they can reliably access this level of care from a highly qualified medical optometrist. The MOA model helps fill an important care gap on the eyecare continuum between corrective vision services and surgical interventions,” he said.

Like other MOA Eye Health Centers, MOA – Horsham will offer a full suite of state-of-the-art technology for the diagnosis and treatment of all medical eye conditions, which enables MOA to elevate the eyecare continuum and offer world-class care in local communities, the company said.

Each center also offers doctors on call 24/7 for emergency eyecare treatment in person or via telehealth.

MOA doctors specialize in identifying, diagnosing and treating medical eye diseases and conditions including, but not limited to dry eye disease, glaucoma, diabetic eyecare, macular degeneration, co-management of cataract surgery and emergency eyecare.

 Dr. Justin Sherman, OD, FAAO.
“It is an honor to be leading MOA’s newest Eye Health Center and bringing a comprehensive set of medical eyecare services to residents in the Hatboro/Horsham area,” said Dr. Sherman. “I am excited to serve and become a larger part of this community, working in conjunction with other health care providers to get patients the care they need to optimize their eye health and overall health.”

MOA’s first Eye Health Center opened in early 2021 in York County, Pa., under the direction of Dr. Leslie O’Dell, FAAO, as medical director. A second center opened in Newtown Square, Pa. with medical director Dr. Christopher Kuc, FAAO, leading care. 

Additional MOA centers are set to open later this year throughout the mid-Atlantic region with national growth slated for the near future. The success of MOA’s initial centers has demonstrated how a medically focused optometry practice provides value to patients and is an integral part of a regional health care resources, the announcement noted.

MOA has also become an emerging resource for pharmaceutical and medical device companies seeking partners for FDA and other Phase III and Phase IV clinical trials. This offers patients the opportunity to access new testing and treatment options early on. MOA has already successfully completed numerous clinical trials with more planned for the coming months.

Dr. Sherman is an experienced and dedicated medical optometrist focused on helping patients understand and take control of their eye health. He specializes in treatment and management of corneal surface disease, dry eye, glaucoma, diabetic eye care to macular degeneration and emergency eyecare. Dr. Sherman has the expertise, training and specialized testing and treatment technology at MOA to address all manner of eye diseases and conditions.

In addition to his expertise in providing primary medical eyecare, Dr. Sherman is recognized as a leading regional expert in improving patients’ lives with the use of therapeutic specialty contact lenses. Dr. Sherman specializes in leveraging these lenses as a tailored treatment option for a variety of eye conditions, including severe dry eye, corneal ectasia and keratoconus.

Dr. Sherman graduated from Salus University (formerly Pennsylvania College of Optometry) and went on to complete an advanced optometric residency at Salus University in corneal disease and specialty contact lenses. Dr. Sherman majored in biology at The University of California, Irvine for his undergraduate education.

Beyond patient care, he is a fellow in the American Academy of Optometry and is dedicated to advancing the field of Optometry. He is also a member of the American Optometric Association and the Pennsylvania Optometric Association. Dr. Sherman has published articles in numerous eye care journals, including Review of Ophthalmology and contributed to drafting elements of the curriculum for the surgical residency program at Wills Eye Hospital.