PALM SPRINGS, Fla.—My Eyelab and Stanton Optical, leading retail brands of Now Optics offering accessible and affordable eyecare and eyewear, will now be offering OTC hearing aids and services to its customers nationwide online and in 20 stores across California, Texas, and South Carolina. Both brands are partnering with hearX Group, a smart digital health solutions company, to provide affordable FDA regulated over-the-counter (OTC) hearing aid products and services to provide their customers access to affordable hearing health care solutions.

My Eyelab and Stanton Optical’s new OTC hearing aid products will help an estimated 35 million Americans affected by hearing loss find hearing aids suited to their lifestyle. Starting at $199, both brands' new OTC hearing aid products are offered at affordable prices; along with a 45-day risk-free trial; free shipping; as well as extensive product support. The new OTC hearing aid products offered are:

● Lexie B1 self-fitting OTC hearing aids Powered by Bose, $849 or $47 for 24 months

● Lexie B2 self-fitting OTC hearing aids Powered by Bose, $999 or $49 for 24 months

● Go Prime OTC hearing aids, $299

● Go Lite OTC hearing aids, $199

Designed for people with mild-to-moderate hearing loss, these high-quality hearing aids are FDA regulated and include a number of cutting-edge technology features. The models offer customers different environment settings to choose from, are rechargeable, and the Lexie B1 and B2 self-fitting hearing aids are Bluetooth-enabled and pair with the Lexie app.

Customers wearing these hearing aids can control them directly from their phone. To help customers assess their hearing loss, both retail brands will also offer a free hearing test available to everyone online and in-store that provides instant results. Customers will also be able to place an order immediately and book a consultation with product experts.

"With one in five Americans impacted by hearing loss, My Eyelab and Stanton Optical's new OTC hearing aid products and services will help people from all walks of life gain access to reliable and affordable hearing solutions through our stores," said Daniel Stanton, CEO of Now Optics, parent company of Stanton Optical and My Eyelab. "Our team is excited to be the first optical retailers to expand their health services to include hearing health care, and provide the communities we serve a supportive, customer-centric experience."