RANCHO CORDOVA, Calif.—VSP Vision announced the release of “The Future of Generative AI in Healthcare,” a new report created by VSP Vision’s Global Innovation Center (GIC) that outlines the five transformative ways generative artificial intelligence (Gen AI) will impact and reimagine the health care industry in new and exciting ways. “As a national leader in health-focused vision care, VSP Vision is constantly monitoring the pulse of health care transformation—and generative AI is at the forefront—its impact reverberating across health care systems, providers, payers, and more,” said global innovation center senior director Ruth Yomtoubian.

“In fact, there are already instances of the technology’s presence in eyecare, from scaling readings of retinal scans to personalizing patient content.”

The GIC is the VSP Vision lens into the future and where the organization researches emerging technologies, pilots and tests new products and services, and makes strategic connections within the innovation ecosystem. According to the report from the GIC and tech intelligence platform, CB Insights, the unprecedented interest in, and adoption of, Gen AI birthed a rapidly expanding new industry where investment in AI went from $1.7 billion in 2022 to $14 billion in 2023. It is expected to reach more than $100 billion in investments by 2030.

The research predicts five ways Gen AI will continue to transform the health care industry, including:

1. Gen AI will improve health care system cohesion.
2. Gen AI will empower patients with more and simplified information.
3. In-practice Gen AI solutions will help alleviate provider burnout.
4. Gen AI will help improve medical devices and advancements.
5. “Big, bad AI” will actually support good behavior.

“There’s a misperception that artificial intelligence will reduce human interaction when in fact we’re seeing AI applied in health care to ease the administrative burdens on providers and patients, therefore creating space for more human connection,” added Yomtoubian.

To learn more about VSP Vision’s Global Innovation Center, click here.