NEW YORK—Due to the Thanksgiving long weekend, the national average for gross revenue at ECP locations decreased significantly last week, Nov. 21–27,  when compared with the previous week at a rate of -42 index points. Despite the decrease, that places gross revenue at a level 4 index points above where it was at this point in time (Week 48) when compared with last year, 2 points above the same period in 2020, and 5 points above 2019, according to Jobson’s most recent Practice Performance Tracker.
All optical sales categories were down last week when compared with the previous week, at rates of -42 index points for gross revenue, -37 index points for exams/refractions, -35 index points for frame units, -36 index points for lens pairs and -28 index points for contact lenses. When comparing last week’s optical sales with the same period last year, all categories were down or flat besides one, ranging from the highest increase of 4 index points for gross revenue to the lowest decrease of -1 index point for frame units and lens pairs. The other categories, exams/refractions and contact lenses remained flat.
Every optical sales category decreased last week and none reached a level at or above an average week in 2019—the index baseline assigned a value of 100 for this Optical Business Tracker. These ranged from a high of 75 index points for gross revenue to a low of 61 index points for contact lenses. The other three categories reached 66 index points for exams/refractions and frame units and 65 index points for lens pairs.
Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.
Click here to view the complete Jobson COVID-19 Performance Tracker