PALO ALTO, Calif.—XP Health, a company creating an AI-powered vision benefits platform, has expanded its leadership team with the addition of experienced industry executives from leading insurance and vision care organizations to “accelerate its mission to democratize access to high-quality, delightful experiences in vision care,” according to an announcement this week. The additions to the XP Health team are: Swen Carlson, a former VSP Vision Care executive who was named vice president of operations; new strategic advisor Kevin Hill, a former regional CEO of UnitedHealth; and strategic advisor Ken Goulet, a former executive vice president of Anthem.

“Disrupting an industry that has seen minimal innovation over the last 20 years takes top talent,” Antonio Moraes, CEO and co-founder of XP Health, said in the announcement. "Swen, Kevin and Ken bring a wealth of knowledge and experience that will help XP Health do exactly that."
Carlson joins XP Health from VSP Vision Care, where he was vice president of operations. With over 30 years of experience in the vision benefits industry, he has worked in various roles within systems and product development and operations at VSP, both on the vision insurance and eyewear manufacturing sides. He has also served as a program creator, IT director, and claim services director.
"Antonio is an authentic, creative and customer-obsessed leader who truly cares about making a difference," Carlson said. "I couldn't be more excited to join him and the rest of the fantastic team at XP Health to provide the highest quality vision care in the most affordable way to employers and employees."
Goulet and Hill join XP Health's board of strategic advisors as the company continues to cater to customers while scaling rapidly to meet growth demands. Goulet brings over 30 years of proven experience in growing and leading large health plan organizations. He recently retired as the executive vice president of Anthem. Prior to XP Health, Hill was a regional CEO of UnitedHealth Group and has experience as an advisor and board member to many health care and insurance companies, including One Digital, HPOne, Friday Health Plans, and Capital Rx.
“Vision care and vision insurance is a confusing, expensive and frustrating experience. XP Health is the only company I've seen breathe life into this largely static industry,'' Goulet said.
"Optical health care is ripe for innovation and XP Health has made incredible progress in the last year to build such an exceptional platform," Hill added. "I am excited to contribute to the growth and success of a company that I truly admire."
XP Health said it offers vision care that “doubles coverage while reducing cost by half.” Last year, the company raised $5.5 million in seed funding, and was named one of Fast Company's Most Innovative Companies. It has since grown from 30 to over 1,400 clients, including high-profile companies Docusign, Palantir, Chegg, Navistar and Sequoia Consulting. It covers more than 250,000 people, the announcement noted.
The company said it is “the first modern vision platform of its kind focused on eyecare and eyewear that can be used to enhance or replace existing vision plans,” and “uses artificial intelligence, augmented reality and customer-centric design to create a stellar member experience.”