USA Today, “After Gen X, Millennials, what should next generation be?,” Bruce Horovitz, May 2012.

Sparks and Honey, “Meet Generation Z: Forget Everything You Learned About Millennials,” June 2014.

Ad Week, “Here come the social natives,” Erik Oster, August 2014.

U.S. Census Bureau, Population Division, “Annual Estimates of the Resident Population: April 1, 2010 to July 1, 2014,” December 2014.

The New York Times, “Move Over, Millennials, Here Comes Generation Z,” Alex Williams, September 2015.

Ad Week
, “How Should You Be Marketing to Generation Z Through Social? (Infographic),” Kimberlee Morrison, October 2015.

Inc., “Here’s What The Post-Millennial Generation Is Called,” Chris Matyszczyk, December 2015.

Ad Week
, “Millennials & Generation Z Rule the Focus of Social Marketing (But Should They?),” Justin Lafferty, April 2016.