INSIGHTS Consumers Grimace at Online Misinformation From Retailers By Staff Friday, March 22, 2024 11:57 AM "As in any good relationship, consumers expect honesty and reliability when they seek out businesses online. Missteps in accuracy can quickly turn love to loss, with potential for long-term fallout.”Damian Rollison, director of market insights at SOCi, commented on findings from SOCi's 2024 Consumer Behavior Index examining shopper practices and preferences when interacting with online channels of local businesses.