"Businesses must understand each generation's unique values, preferences and behaviors to create tailored strategies. As the youngest and newest cohort of shoppers, Gen Z offers invaluable insights into the current and future trends shaping retail."

Michael Scheschuk, president of small and medium business at Jungle Scout, commenting on a report that revealed Gen Z consumers are the least likely to report that inflation is impacting spending and are the most reluctant to cut spending compared to other generations. Download "Q1 2023 Consumer Trends Report."