“Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source. We’re making Earth our only shareholder.”

Patagonia founder Yvon Chouinard, his spouse and two adult children are giving away their ownership in the company, dedicating all profits to projects and organizations that will fight the climate crisis in a post on Patagonia Works titled “Patagonia’s Next Chapter: Earth Is Now Our Only Shareholder.”