"Younger consumers are acutely conscious of a brand's efforts toward sustainability."

Patrick Bousquet-Chavanne, president and CEO, ESW Americas, commenting on findings from an ESW study that found that 60 percent of Gen Z and Millennial shoppers have stopped buying from brands lacking when it comes to environment accreditations and more than two-thirds of Millennials have spent more on a product because it was sustainable. Read “Sustainability Bigger Focus for Young Consumers.”