“When it comes to online shopping, the top qualities consumers seek from an e-commerce retailer are lower prices, free shipping, a wide variety of product options and fast shipping.”

These are among the results from a Celigo research report that included a survey of 1,500 consumers in the U.S. and U.K. regarding online shopping plans, habits and preferences. The survey also found that 85 percent of shoppers had at least one to three poor experiences with online retailers last year as they grappled with higher prices, late deliveries and excessive shipping costs.