Latest News ‘Digital Tech Reinvisions the Shopper’s Experience’—Registration Is Open for Sept. 13 VM LIVE By Staff Monday, June 12, 2017 12:27 AM NEW YORK—Digitization is impacting all businesses. But reports of retail’s demise may have been greatly exaggerated. Brick-and-mortar retailers need to compete with online players; both are adapting techniques from each other. With those developments in mind, Vision Monday’s upcoming VM LIVE event will tackle “Minding the Store: Digital Tech Reinvisions the Shopper’s Experience.”Registration is now open for VM LIVE, which will be held in Las Vegas from 3:30 to 6:00 pm on Sept. 13, just prior to Vision Expo West.Featuring speakers from inside and outside of the optical industry, “Minding the Store” will explore how digital technologies are being adapted into the retail store. From merchandising ideas and experience displays to sales data capture and customer relationship management systems, VM LIVE will inform attendees about the latest innovations. “There are serious issues confronting traditional retailers, but consumers are still seeking reasons to go to a store … or visit their favorite site. In stores or online, they tend to shop a brand that understands their digital lifestyle,” pointed out Marge Axelrad, Vision Monday’s editor-in-chief. Added Andrew Karp, group editor of lenses & technology, “We want to illuminate how sweeping changes in digital technology affect your business and the customer’s new path to purchase. Technology is an essential element—but that’s not all.” VM LIVE is another in a series of Vision Monday’s leadership-driven, special live information-sharing and networking events, targeting top optical retailers, executive decision makers and influential practitioners. Europa is a Platinum sponsor and ABS is a Gold sponsor of VM LIVE’s “Minding the Store: Digital Tech Reinvisions the Shopper’s Experience.” Program details will be announced soon.