‘Essilor Experts’ Star in Lens Maker’s New Consumer Campaign

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DALLAS—Essilor of America is launching a nationwide media campaign encouraging patients to consider their vision and book an appointment with an Essilor Expert. The lens makers’ new campaign integrates TV, online, and social media ads. Designed to drive patient traffic to ECPs, the campaign positions Essilor Experts—local eye doctors who participate in the company’s flagship partner program—as a go-to resource who can provide patients with the right Essilor lens for their vision needs. “Our media campaign is designed to do two things: find high potential consumers and give them a reason to visit their local Essilor Expert,” said Sherianne James, Essilor's chief marketing officer and senior vice president of customer engagement. “Our messaging meets consumers wherever they get their media—whether that’s TV, social media, streaming platforms, or all of the above—all the while encouraging them and giving them an effortless way to book an appointment with their Expert.”

Consumers are introduced to Essilor Experts in a commercial airing nationwide across TV providers, Hulu, YouTube, and more, including during highly anticipated televised events, such as the Dallas Mavericks season opener and new episodes of America’s Got Talent.

Digital marketing techniques ensure consumers also see digital ads which reinforce an “act now” mindset and provide ready-to-purchase consumers a convenient appointment booking button to connect them with their local Essilor Expert. Consumers are guided to book an online appointment through Smartbook, a patient communication and marketing program.

To watch the new Essilor commercial, click here.

The Essilor Experts program offers member benefits such as a proprietary lens analytics dashboard, extensive training, prioritized positioning across locators, enhancements through Essilor Preferred Rewards and exclusive SmartBook technology.