DALLAS—Eyemart Express announced that it is implementing a flexible payment option in store locations across the nation by the end of March as part of an effort to find “innovations [that] make quality eyecare more affordable, convenient, and safer than ever.” The retailer said it believes it is among the first national value optical chains to launch a “buy-now, pay-later” (BNPL) option for patients. The new BNPL financing option gives consumers a three-month, no-interest plan to buy the eyewear they desire from Eyemart Express’ selection of more than 2,000 affordable frames for the whole family, the announcement noted. Flexible payments can also be applied to upgrades like UV coatings and progressive lenses.

In partnership with Sunbit, Eyemart Express allows shoppers to be approved for the BNPL option in as little as 30 seconds. All Eyemart Express opticians have completed thorough training to ensure a seamless customer experience.

Six-month and one-year BNPL interest-bearing plans through Sunbit are also available for shoppers who would like more time to make payments. Due to state restrictions, Eyemart Express stores located in West Virginia and Wyoming are not eligible for the BNPL solution at this time.

“We are constantly focused on improving our customers’ lives by helping them see better with new glasses and now by relieving a potential financial burden with a new payment option,” chief executive officer Michael Bender said in the announcement. “The Sunbit model is aligned with our convenience-focused service that makes the process of getting new glasses fast and easy. This partnership enables us to further our position as a leader in the optical space with our emphasis on the customer’s experience.”

Eyemart Express continues to operate all 229 store locations with the highest safety standards. The optical retailer disinfects all frames after every use by customers and requires all customers wear masks and practice social distancing.