WYCKOFF, N.J.—Morel has announced a partnership with (RED) to fund lifesaving programs and strengthen health systems in communities most in need. Founded in 2006, (RED) partners with iconic brands across all categories to create (RED) products and experiences that raise money for the Global Fund, one of the world’s largest funders of global health. (RED) began with the goal of fighting AIDS, and is now responding to both AIDS and the COVID-19 pandemic. To date, (RED) has generated nearly $700 million for the Global Fund, helping more than 245 million people.

The Morel(RED) collection will launch at Vision Expo East with a total of 24 frames—15 optical and 9 sun. All models will come in a turnkey display box which includes a message from Morel that expresses the impact of the partnership. For every Morel(RED) frame purchased, Morel will donate $5 to the Global Fund, with a minimum guaranteed donation of $100,000. The collection will further launch in France, and the rest of the world, later this year, the company told VMAIL.

Every style in the launch will offer a fully red design, with additional options in black, grey, tortoise, gold or crystal. Morel’s cat logo has been worked into (RED)’s signature parentheses, visible on each end tip.