MARIETTA, Ga.—The McGee Group has announced the launch of The Reading Glass Company, an affiliate of The McGee Group, to grow the reader category under the Vera Bradley, Life Is Good and Totally Rimless brands. To lead this new division, John and Linda Nides have joined The McGee Group. With more than 15 years in the optical industry at Scojo New York and Ogi Eyewear, John and Linda Nides bring their experience to the company to expand its new reader program.

“We continue to support the strategy we adopted many years ago which is to pursue diverse distribution channels for our core products of optical frames, sunglasses, readers, and cases,” said Matthew McGee, vice president of The McGee Group. “With John and Linda on board, we can now move further into the specialty retail channel and continue to grow our reader business. We feel we are well positioned to create momentum for ‘The Reading Glass Company’ as we move into the years ahead.”

As a privately held family-owned company, The McGee Group markets ophthalmic frames, sunwear, readers and cases to all customer groups throughout North America and many international markets- including eyecare professionals, distributors, large optical chains, mass merchants and department stores.