The McGee Group Revs up for NASCAR Drivers Debut

By Christine Brophy
Associate Editor

MARIETTA, Ga.--The McGee Group launches NASCAR Drivers for young men and racing fans ages 16 to 29.

Frame display (above) and NASCAR Drivers style Kasey Kahne 01.

“NASCAR fans represent one of the largest consumer groups in the country with an extraordinary level of awareness of its endorsed products, and they are very loyal to their sport and their sponsors,” said Wayne McGee, president and CEO of The McGee Group. “The emotional bond between NASCAR and its fans is stronger than with any other market franchise and we look forward with great enthusiasm to bringing them and our customers new high performance product designs, exhilarating styling and truly captivating sales support materials that extend its spirited lifestyle.”

The initial collection is named after racecar driver Kasey Kahne (the 2004 Raybestos Rookie of the Year) and will feature four styles in two colors. Kasey Kahne styles are made with memory metal and stainless steel.

The Kasey Kahne 01 is modified oval style with an Italian memory metal bridge and temples and with co-molded rubberized/hard nylon temple tips for grip. The frame also has a hypo allergenic coating, as do all Kasey Kahne frames. Another style, The Kasey Kahne 04, is a rectangle frame made with memory metal and has the same temple tip treatment as the style above.

Wayne McGee

nother eight NASCAR Driver styles will follow later this year with the Tony Stewart collection, which is named after the 2005 NASCAR Nextel Cup Series Champion. It will include a mix of memory metal, stainless steel and acetate styles. Each will have unique temple and temple tip treatments.

Memory metal styles are priced to the dispenser at $49.95 and stainless steel styles range from $39.95 to $44.95. The collection will be sold exclusively to eyecare and eyewear professionals. A wide array of point-of-purchase material is available, including an acrylic NASCAR Drivers display, counter cards and a logo plaque. A NASCAR Drivers branded case is free with frame purchase.