The Vision Council and Glimpse Live, LLC Announce Data Deal

By

ALEXANDRIA, Va.—The Vision Council and Glimpse Live, LLC, announced that Glimpse has been selected to be the exclusive supplier of aggregated practice performance data for The Vision Council’s industry research organization. Glimpse is a practice performance dashboard company that collects individual practice analytics through the practice’s EHR system, then normalizes and cleans the data using its proprietary Verifeye software. “This partnership allows The Vision Council to expand our industry-leading research insight with Glimpse’s practice performance data,” said Ashley Mills, CEO of The Vision Council.

“We strive to provide our members and the larger optical industry with a complete picture of the vision care market. By partnering with organizations such as Glimpse, we’re able to ensure that our members have the most comprehensive information available.”

Practices utilize a dashboard that contains their analytics and compares the individual practice analytics to regional and national averages as well as comparisons to “like” practices based on revenues. Glimpse secures individual practice’s analytics through encryption technology and does not share individual practice data.

Casey Hedberg, CEO of Glimpse said, “We are extremely proud to have been selected a data supplier to The Vision Council. Our selection is a testament to the accuracy and reliability of our data and the integrity of our systems, our people and our customers.”

With over 1,700 participating locations, Glimpse will supply The Vision Council with aggregated data detailing exam volume, product sales, vision insurance involvement, etc.

Added Steve Kodey, The Vision Council’s senior director of research, “The Vision Council’s partnership with Glimpse allows us to more specifically measure all angles of the market—consumer, retail and wholesale. By using these different methodologies, we can provide a deeper understanding of consumer behavior and purchase patterns, from eye exams, pricing and managed vision care utilization to lens material and coating.”

Glimpse is a sales and marketing partner of Jobson Medical Information’s ECP Business Services group, a division of the Jobson Optical Group.