ALEXANDRIA, Va.—In anticipation of National Sunglasses day on June 27, The Vision Council is encouraging organizations and individuals from across the optical industry to join in the celebration by wearing UV protective eyewear and encouraging others to do the same.

Throughout this week, The Vision Council will be working with local and national consumer media outlets to bring attention to the importance of UV eye protection and promote the latest report, Picture This: A Lifetime of UV Eye Protection. The Vision Council's UV report provides a detailed, easy-to-understand look at the damage sun exposure can inflict on the eyes at every age—from childhood into the senior years, information about eye protection habits, how to better protect the eyes, and which sunglasses are right for individuals.

Using the hashtags #SunglassSelfie and #NationalSunglassesDay, The Vision Council is encouraging organizations to involve their followers by posting photos and statuses on Facebook and Twitter. Organizations can inform their followers of the benefits of UV protective eyewear by sharing The Vision Council's National Sunglasses Day infographic, and ask them to take the pledge to wear sunglasses on Friday in celebration.

For more information about how to get involved with National Sunglasses Day, contact Erin Hildreth at