Quick Take: Etnia Barcelona is presenting Underwater, the campaign for its Spring/Summer 2024 optical and sun collection. 
Specifics: Underwater is an AI-created campaign that showcases a colorful, mesmerizing collection of 18 optical and 4 sun models. The collection is inspired by the underwater world and offers a palette of translucent tones reminiscent of light in the water and solid colors inspired by underwater flora and fauna. 
Selling Point: Etnia Barcelona’s new Underwater campaign is mystical, enchanting and creative.