Quick Take: The Optical Foundry, holding company of eyewear brand OGI Eyewear, announces the launch of its Optical Foundry Mobile App featuring a new virtual try on (VTO) experience. The app is available across each of The Optical Foundry’s member brands including OGI Eyewear, l.a.Eyeworks and Article One.
Specifics: The Optical Foundry’s VTO option utilizes industrial Computer-Assisted-Design (CAD) drawings of each frame paired with Apple’s True Depth Camera to map 30,000 dots of the face in real-time, scaling to size for the most accurate fit possible. Users will have access to hundreds of frame styles and color options from their phones. The application allows for a true 360-degree try-on experience: turn any angle, catalog the frame fit, and capture ambient light. The user can take and send screenshots to friends and select styles. In addition, the app brings the entire Optical Foundry catalog to optical professionals’ pockets, enhancing customer experience by providing options beyond in-store inventory and streamlining this process. Opticians can efficiently manage their inventory and keep tabs on the newest releases.
The Optical Foundry app is compatible with Safari browser and any iPhone (10 or above) or iPad Pro with Facial Recognition. 
To experience The Optical Foundry app visit optical-foundry-ar-app.web.app.
Selling Point: Rob Rich, president of The Optical Foundry, said, “By innovating at the leading edge of eyewear and technology, we are able to achieve our goal of supporting independents in their independence. Our App facilitates an unprecedented level of convenience and a curated eyewear fitting experience for Opticians, Optometrists, Ophthalmologists, and individual patients for pre-selection.”