Quick Take: Beginning this year, Windsor Eyes launches its WindsorRx program, offering complete frame and lens packages to ECPs. 
Specifics: The program includes frames from Windsor Eyes’ Bruno Magli and Nova Eyewear lines. Each frame comes equipped with customized digital free-form single vision or progressive prescription ophthalmic or sunglass lenses. The ultra-high-definition lenses include UV and Blue Light protection, back surface AR coatings, scratch resistant coating, multi-aspheric technology, wider fields of vision, tints and mirror coatings. Opticians can enter prescriptions and order directly from the Windsor Eyes website.
Selling Point: The WindsorRx program offers frame and lens packages with no cost shipping, no removal and reorder of frames off the board, competitive pricing and a frame selection ranging from affordable to luxury styling. 
Paulino Diaz, Windsor Eyes director of sales, said, “When we show our true interest in our accounts’ success, and give them the tools to increase profits and not just board space, we become partners, not just another frame supplier.”